The digital marketing team you wish you had sooner

We built SMC for busy medical professionals who know they need better marketing, but don’t have the time or energy to become marketers themselves.

We speak your language
We work exclusively with medical and aesthetic brands.  We know your audience, and we know what it takes to get a patient to book.

Big results, personal touch
You get a full creative team: strategy, content, design, website, email, without losing the responsiveness of a dedicated partner. You talk to one person.  An entire team works behind that call.

We take the pressure off your plate
We handle the strategy, the content, the planning, and the execution, so you stay focused on your patients without worrying about filling up your appointment slots.

The digital marketing team you wish you had sooner

We built SMC for busy medical professionals who know they need better marketing, but don’t have the time or energy to become marketers themselves.

We speak your language
We work exclusively with medical and aesthetic brands.  We know your audience, and we know what it takes to get a patient to book.

Big results, personal touch
You get a full creative team: strategy, content, design, website, email, without losing the responsiveness of a dedicated partner. You talk to one person.  An entire team works behind that call.

We take the pressure off your plate
We handle the strategy, the content, the planning, and the execution, so you stay focused on your patients without worrying about filling up your appointment slots.

Meet our Leadership Team

Kendall Covitz

Founder and CEO

I’m Kendall Covitz, CEO and Founder of Social Med Consultants, a boutique digital marketing agency dedicated to empowering medical professionals and doctors with customized, results-driven strategies that take their practices to the next level.

What began as a solo venture has flourished into a thriving company powered by 24 team members all in a matter of three years. And we’re not slowing down! SMC is proof that intentional growth, fueled by the right mix of talent, and an unwavering commitment to area expertise, can transform ideas into lasting impact.

I come with over a decade of experience building and scaling businesses leveraging the power of digital marketing. Once a yoga instructor/nutrition coach and early adopter of all things social media, I built and nurtured an engaged following long before the era of “influencer marketing”.

See More See Less

Morgan Sutton

Chief Operating Officer

Morgan Sutton is the COO of Social Med Consultants, where she specializes in driving growth through more optimized business systems. With over a decade of experience in digital marketing and operational leadership, Morgan partners with founders to streamline processes so they can enjoy success at work while maintaining harmony with home life.

As the former CEO and co-founder of Susan B. Zimmerman Enterprise LLC, Morgan was a key architect of the popular @theInstagramExpert brand and its suite of products, which have been featured in Forbes, HuffPost, Inc., and even on Netflix. Under her leadership, the brand’s courses and coaching programs reached to over 5,000 students in 59 countries, providing them with training courses, coaching experiences and actionable tools
to get more customers with digital marketing.

See More See Less

Catie Fitzgerald

VP of Growth

Catie is the VP of Digital Growth at Social Med Consultants, with experience spanning corporate social media management, agency in-house operations, and product development.

She’s built scalable marketing systems and tools that help agencies and all business owners operate more efficiently. She’s dedicated to educating business owners on the “why” behind their marketing, translating strategy into decisions that directly move the needle on ROI.

Catie’s hands-on, data-driven approach ensures growth that’s both measurable and sustainable.

Danielle Henderson

VP of Growth

Danielle is the Vice President of Digital Growth at Social Med Consultants. With more than two decades of experience in sales leadership, operations, and digital marketing, she partners with organizations to become the obvious choice online – building integrated strategies that strengthen visibility, earn trust, and drive customer acquisition.

At her core, she believes the right people and processes are what drive sustainable business growth, and her practical, systems-driven approach turns search presence and reputation into measurable, lasting results.