The social media team you wish you had sooner

We built this for people just like you, busy medical professionals who don’t have time to become
part-time marketers.

We specialize in your world
We specialize in medical and aesthetic brands, so we understand your audience, and what actually moves them to book.

Big results, personal touch
You get the strategic expertise of a full agency with the attention and care of a dedicated marketing professional.

We take the pressure off your plate
We handle the content, the planning, and the execution, so you stay focused on your patients without worrying about filling up your appointment slots.

The social media team you wish you had sooner

We built this for people just like you, busy medical professionals who don’t have time to become
part-time marketers.

We specialize in your world
We specialize in medical and aesthetic brands, so we understand your audience, and what actually moves them to book.

Big results, personal touch
You get the strategic expertise of a full agency with the attention and care of a dedicated marketing professional.

We take the pressure off your plate
We handle the content, the planning, and the execution, so you stay focused on your patients without worrying about filling up your appointment slots.

The social media team you wish you had sooner

We built this for people just like you, busy medical professionals who don’t have time to become
part-time marketers.

We specialize in your world
We specialize in medical and aesthetic brands, so we understand your audience, and what actually moves them to book.

Big results, personal touch
You get the strategic expertise of a full agency with the attention and care of a dedicated marketing professional.

We take the pressure off your plate
We handle the content, the planning, and the execution, so you stay focused on your patients without worrying about filling up your appointment slots.

Kendall Covitz

Founder and CEO

I’m Kendall Covitz, CEO and Founder of Social Med Consultants,
a boutique digital marketing agency dedicated to empowering medical professionals and doctors with customized, results-driven strategies that take their practices to the next level.  

And we’re not slowing down! SMC is proof that intentional growth, fueled by the right mix of talent, and an unwavering commitment to area expertise, can transform ideas into lasting impact. 

I come with over a decade of experience building and scaling businesses leveraging the power of digital marketing. Once a yoga instructor/nutrition coach and early adopter of all things social media, I built and nurtured an engaged following long before the era of “influencer marketing”. I’ve grown and evolved alongside social media both personally and professionally — always staying ahead of trends and paying close attention to the ways in which audiences connect with content.

Today, I lead a team of specialists who bring passion and precision to every project. Our clients’ success is personal to us — we want to relieve them of the endless burdens that come with managing an online presence and really work with them to achieve their big picture goals. SMC is truly about collaboration and excellence – no egos, just results.

We’re best suited for established practices that are ready to elevate their brand intentionally and strategically – no quick fixes, band-aids, or shiny tactics. We’re looking for a true partnership. We’ll do the heavy lifting but our most successful partners appreciate the value of building a strong foundation, putting in consistent effort, and a willingness to try new things.  

I give my clients the same advice I apply to my own business — in order to have balance and be able to focus on the work you actually love doing, you must find and align with teams you can trust implicitly. As a mom and entrepreneur, I’ve designed a life for myself where I can help scale businesses by day and still be fully present for my three children after school. I can take my girls to dance or watch my son play baseball and ALWAYS deliver for my clients. All of this is possible due to SMC’s carefully curated and incredibly talented team who cares as deeply about seeing your business succeed as you do.

Ready to take the next step? Let’s connect!

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Kendall Covitz

Founder and CEO

I’m Kendall Covitz, CEO and Founder of Social Med Consultants, a boutique digital marketing agency dedicated to empowering medical professionals and doctors with customized, results-driven strategies that take their practices to the next level.  

What began as a solo venture has flourished into a thriving company powered by 24 team members all in a matter of three years. And we’re not slowing down! SMC is proof that intentional growth, fueled by the right mix of talent, and an unwavering commitment to area expertise, can transform ideas into lasting impact. 

I come with over a decade of experience building and scaling businesses leveraging the power of digital marketing. Once a yoga instructor/nutrition coach and early adopter of all things social media, I built and nurtured an engaged following long before the era of “influencer marketing”.

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Morgan Sutton

Chief Operating Officer

Morgan Sutton is the COO of Social Med Consultants, where she specializes in driving growth through more optimized business systems. With over a decade of experience in digital marketing and operational leadership, Morgan partners with founders to streamline processes so they can enjoy success at work while maintaining harmony with home life.

As the former CEO and co-founder of Susan B. Zimmerman Enterprise LLC, Morgan was a key architect of the popular @theInstagramExpert brand and its suite of products, which have been featured in Forbes, HuffPost, Inc., and even on Netflix.

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Morgan Sutton

Chief Operating Officer

Morgan Sutton is the COO of Social Med Consultants, where she specializes in driving growth through more optimized business systems. With over a decade of experience in digital marketing and operational leadership, Morgan partners with founders to streamline processes so they can enjoy success at work while maintaining harmony with home life.

As the former CEO and co-founder of Susan B. Zimmerman Enterprise LLC, Morgan was a key architect of the popular @theInstagramExpert brand and its suite of products, which have been featured in Forbes, HuffPost, Inc., and even on Netflix. Under her leadership, the brand’s courses and coaching programs reached to over 5,000 students in 59 countries, providing them with training courses, coaching experiences and actionable tools to get more customers with digital marketing.

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Morgan Sutton

Chief Operating Officer

Morgan Sutton is the COO of Social Med Consultants, where she specializes in driving growth through more optimized business systems. With over a decade of experience in digital marketing and operational leadership, Morgan partners with founders to streamline processes so they can enjoy success at work while maintaining harmony with home life.

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Marissa Bailey

SVP of Business Development

Marissa Bailey is a seasoned media and marketing executive with over two decades of expertise in strategic partnerships, business development, content creation, and customer success. She has spearheaded high-impact initiatives that bridge global brands, platforms, and personalities, creating content that engages audiences and drives revenue. 

An Emmy-award-winning producer, Marissa has extensive background in creative storytelling, digital content strategy, and integrated marketing making her a sought-after leader in the digital space. Her experience includes senior roles at top-tier media companies such as Viacom, Telepictures, Warner Bros., and Jellysmack, where she excelled in developing, negotiating, and executing collaborations with leading brands such as Walmart, Sephora, and Samsung, as well as major platform partnerships including Spotify, Roku, Meta, YouTube, X, and Amazon. 

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Marissa Bailey

SVP of Business Development

Marissa Bailey is a seasoned media and marketing executive with over two decades of expertise in strategic partnerships, business development, content creation, and customer success. She has spearheaded high-impact initiatives that bridge global brands, platforms, and personalities, creating content that engages audiences and drives revenue.

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