About Social Med Consultants
Meet The SMC Team
I’m Kendall Covitz, CEO and Founder of Social Med Consultants, a boutique digital marketing agency dedicated to empowering medical professionals and doctors with customized, results-driven strategies that take their practices to the next level.
What began as a solo venture has flourished into a thriving company powered by 15 team members all in a matter of three years. And we’re not slowing down! SMC is proof that intentional growth, fueled by the right mix of talent, and an unwavering commitment to area expertise, can transform ideas into lasting impact.
I come with over a decade of experience building and scaling businesses leveraging the power of digital marketing. Once a yoga instructor/nutrition coach and early adopter of all things social media, I built and nurtured an engaged following long before the era of “influencer marketing”. I’ve grown and evolved alongside social media both personally and professionally — always staying ahead of trends and paying closel attention to the ways in which audiences connect with content.
Today, I lead a team of specialists who bring passion and precision to every project. Our clients’ success is personal to us — we want to relieve them of the endless burdens that come with managing an online presence and really work with them to achieve their big picture goals. SMC is truly about collaboration and excellence – no egos, just results.
We’re best suited for established practices that are ready to elevate their brand intentionally and strategically – no quick fixes, band-aids, or shiny tactics. We’re looking for a true partnership. We’ll do the heavy lifting but our most successful partners appreciate the value of building a strong foundation, putting in consistent effort, and a willingness to try new things.
I give my clients the same advice I apply to my own business — in order to have balance and be able to focus on the work you actually love doing, you must find and align with teams you can trust implicitly. As a mom and entrepreneur, I’ve designed a life for myself where I can help scale businesses by day and still be fully present for my three children after school. I can take my girls to dance or watch my son play baseball and ALWAYS deliver for my clients. All of this is possible due to SMC’s carefully curated and incredibly talented team who cares as deeply about seeing your business succeed as you do.
Ready to take the next step? Let’s connect!
Morgan Sutton, COO
Morgan Sutton, COO
Marissa Bailey, SVP of Business Development
Marissa Bailey is a seasoned media and marketing executive with over two decades of expertise in strategic partnerships, business development, content creation, and customer success. She has spearheaded high-impact initiatives that bridge global brands, platforms, and personalities, creating content that engages audiences and drives revenue.
An Emmy-award-winning producer, Marissa has extensive background in creative storytelling, digital content strategy, and integrated marketing making her a sought-after leader in the digital space. Her experience includes senior roles at top-tier media companies such as Viacom, Telepictures, Warner Bros., and Jellysmack, where she excelled in developing, negotiating, and executing collaborations with leading brands such as Walmart, Sephora, and Samsung, as well as major platform partnerships including Spotify, Roku, Meta, YouTube, X, and Amazon.
Marissa’s innovative mindset and dedication to her clients have earned her widespread industry recognition. An active advocate for diversity, equity, and inclusion, she holds a Master’s in Media Studies from The New School in New York City and a degree in English from the University of Michigan.
Kendall Covitz, Founder & CEO
Our story begins with a simple but powerful realization: the immense challenges and pressures faced by individuals and medical businesses striving to expand their online presence. Too often, these professionals are caught in a balancing act—wanting to deliver exceptional service to their patients while trying to maintain an engaging social media.
This insight hit close to home after witnessing the struggles of friends, colleagues, and even my own doctors. Determined to find a solution, I set out to create a way for them to share their expertise with patients effectively—without being tethered to their smartphones 24/7.
I’m Kendall, the founder and CEO of Social Med Consultants, and this mission is personal. With over a decade of experience in content creation and strategic leadership, a degree in Marketing, and a strong entrepreneurial background, I’ve built a career rooted in empowering professionals to achieve their goals through impactful digital marketing.
Known for my goal-driven mindset, organizational skills, and optimism, I specialize in social strategy, copywriting, social SEO, Instagram, Facebook, and video content creation. As a coach, speaker, and event leader, I’ve supported entrepreneurs in refining their branding, growing audiences, and scaling efforts. My experience also includes managing email campaigns for 75,000 subscribers and crafting high-performing, action-driving copy.
Over the past three years, I’ve grown Social Med Consultants from a solo venture into a global team of over 15 talented professionals. At Social Med Consultants, we are here to lighten the load, amplify your voice, and ensure that your expertise shines where it matters most.
Morgan Sutton, COO
Marissa Bailey, SVP of Business Development
Marissa Bailey is a seasoned media and marketing executive with over two decades of expertise in strategic partnerships, business development, content creation, and customer success. She has spearheaded high-impact initiatives that bridge global brands, platforms, and personalities, creating content that engages audiences and drives revenue.
An Emmy-award-winning producer, Marissa has extensive background in creative storytelling, digital content strategy, and integrated marketing making her a sought-after leader in the digital space. Her experience includes senior roles at top-tier media companies such as Viacom, Telepictures, Warner Bros., and Jellysmack, where she excelled in developing, negotiating, and executing collaborations with leading brands such as Walmart, Sephora, and Samsung, as well as major platform partnerships including Spotify, Roku, Meta, YouTube, X, and Amazon.
Marissa’s innovative mindset and dedication to her clients have earned her widespread industry recognition. An active advocate for diversity, equity, and inclusion, she holds a Master’s in Media Studies from The New School in New York City and a degree in English from the University of Michigan.
Meet The SMC Team
Jess
Gab
Rhina
Cheri
Grant
Rich
Tammie
John
Raj
Marielle
Nicole
Trish
Nerlyn
Gab
Creative Manager
Marielle
Creative
Rhina
Creative
Gab
Creative Manager
Marielle
Creative
Rhina
Creative
Jess
Administrative Assistant
Liz
Creative
