Case Study 1

From Stagnant to Scaling

How One Practice Reached 225% More Patients in 6 Months

How we got our client’s social media content in front of 23,400 potential patients in the last 3 months

Our client wanted to represent their practice professionally and attract more patients. Here are the actions we took.

1. Increased their activity on Facebook, Instagram, and Meta Ads while maintaining a traditional approach, avoiding overly trendy content. 

2. Ensured cohesive branding that reflected the client’s core values.

3. Created educational content that was substantial and informative while maintaining a professional tone.

Everything we created for them was unique to their practice and ideal patients, ensuring it was never the same as their competition.  

We provide this level of customization for every client.

Here's how we collaborated with the client to get this great result

1. We started with a call to talk about what we wanted to achieve and what everyone expected. Then, we looked at where the client’s brand was at the beginning to really understand it. After that, we used it the right way on their social media pages.

2. We gave ideas for filming to make sure the videos were fun and interesting.
Filming happened often, and Kendall made sure everything went well by watching over it herself.

3. SMC got content ready weeks ahead of time and planned to post regularly each week. Our client had a whole marketing team to help them.

Increasing Engagement

2,452

Followers

14,100

Meta Ads Views

11,300

Organic Post Views

9,500

Accounts Reached

1. Followers – We kept their branding consistent, making them more recognizable and helping to grow and keep their followers.

2. Meta Ads Views – Through our consistent collaboration with the client, we understood their pain points and adjusted their ads to better address their concerns.

3. Organic Post Views – We understood the client, ensuring the content aligned with their core values. This then contributed to high-quality, engaging posts.

4. Accounts Reached – By carefully studying the client and tracking monthly progress, we improved their content to help them reach more potential patients.

Data-driven Achievements

This 6-month strategic approach resulted in

225%

Increase in patient reach

14,100

Seen by double the people

2,452

Boost in impressions

Don't just take our word for it

"I've been working with Kendall since July 2022, and compared to other social media companies I've hired before, she stands out. With my constantly shifting schedule, having her take social media off my plate and many of my clients' has been a game changer. The results have been so impactful that my company has also brought her on for multiple projects. I highly recommend working with Kendall and her team."

Kent HarshbargerCandela - Medical Sales Representative

Dr. Scott PaviolOwner of Paviol Dermatology and Aesthetics

"Kendall’s expertise as a social media consultant is unparalleled. She seamlessly blends creativity with strategy, consistently delivering results beyond our expectations. What truly sets her apart is her deep understanding of our brand identity and goals. With minimal direction, she creates engaging, impactful content that resonates with our audience and drives real brand growth."

Regis CainRenuvion - Senior Director of Marketing